Start at the end.
What’s the goal?
Our process involves starting with the end by defining what success looks like. We work with you and your team to gather the necessary data, define a baseline, and create measurable goals that can be tested against.
Each project needs clear metrics that determine whether an idea worked or flopped. The more data we have, the better we can test against our assumptions.
Form ideas.
How will we hit our goal?
By starting with the goal in mind, it becomes more clear where to focus ideation. This is where more people can get involved and where diversity of thought becomes critical.
Quantity is better than quality at this stage, and often it’s a combination of ideas that can spark something fantastic.
Reduce.
What is the test?
Each idea forms a hypothesis that we can test against with small experiments in a variety of mediums. This doesn’t mean we build the entire idea.
We have to be scrappy at this point so that we uncover insights without boiling the ocean. The key is finding a simple way to gather more data to inform further action.
Implement.
Who is owning this?
With any project, you need someone to execute and take accountability for driving the results. With the work that we’ve done up to this point, they will have a clear understanding of the goal, ideas they can draw on for multiple tests, and data to measure success.
The implementation of a test needs to be a rapid turnaround in order to learn as much as possible with the least amount of investment. Sample size is important once the test is implemented, but the key at this stage is reducing the time from idea to implementation.
Measure.
Did it fail?
With the goal defined at the onset, we can now confidently determine a pass or fail on each test. Did it positively impact the number you set to improve or did it completely fail?
Now you can determine if the results are enough evidence to justify further investment into this idea. If it wasn’t a success, you only lost a small fraction of time and resources that would have been spent building the full idea.
Seems like a win-win.
Repeat.
Make it a habit.
We work with startups and scale-ups to build a culture of experimentation into their team. This is more than a workshop—it’s an integrated approach to getting rapid results toward growth.
Whether your testing new functionality or increasing leads, there is always something to test.